Real Nurses
Client
New Zealand Nurses Organisation
Te Whatu Ora
Agency
Curative
Partners
Digital Mates
The Real Nurses campaign tackled the critical nursing shortages in New Zealand. The project aimed to
reshape public perceptions and attract a more diverse workforce to nursing by showcasing real-life
stories and the broad range of opportunities in the profession.
To support this initiative, the task was to design an engaging and accessible website that would
effectively communicate the campaign’s goals and resonate with potential candidates. The design
process involved integrating multimedia elements and interactive features to vividly portray the
varied and impactful roles of nurses. Collaborative efforts ensured that the site was both visually
appealing and functionally responsive across devices, enhancing user experience and engagement.
The resulting website played a crucial role in expanding the campaign’s reach and changing public
perceptions. It drove increased traffic and engagement from target demographics, contributing to the
overall success of the campaign, which received industry recognition for its innovative approach to
recruitment.
View the project here.
