Protect Your Breath
Client
Ministry of Health
Agency
Curative
Awards
Vaping numbers are on the rise in NZ, particularly with rangatahi. To address this issue, a campaign was
created to engage a teen audience in connecting with their breath - “Protect Your Breath”. The project
focused on understanding the complexities and misconceptions around vaping among young people and
providing them with supportive, non-judgmental resources.
To support this initiative, a comprehensive and engaging digital platform was designed and developed to
showcase the project’s background, history, and valuable resources. The website featured interactive
elements and a vibrant visual style that resonated with the youth audience. It provided easy access to
critical information, encouraging informed decision-making among young people.
The website achieved over 100,000 views and attracted more than 70,000
unique visitors, demonstrating the effectiveness of the digital strategy and outreach efforts. This
success played a crucial role in raising awareness about youth vaping and fostering meaningful
conversations about its impact on young people’s health and well-being.
View the project here.
