Auckland Pride
Client
Auckland Pride
Agency
Curative
Partners
NV interactive
Auckland Pride is Tāmaki Makaurau’s Pride Festival, connecting and celebrating Takatāpui and Rainbow Communities every February. In need of a new brand for the 2021 Auckland Pride Festival, a new design system was needed to house the growing festival both on and off season. Working alongside Auckland Pride, I developed a brand system that could both allow for regular event announcements and adverts in the off season, and adapt to a new theme and event advertising during the on season. As part of the brand a website was designed to be a portal for event goers to be able to track and view events throughout the year.
